Wednesday March 6 2019

Consumers Vote Nike's 'Just Do It' As Most Memorable Brand Tagline

Consumers have voted Nikes Just Do It as the most memorable brand slogan, according to new research by creative communications agency, Sparkloop.

Consumers Vote Nike's 'Just Do It' As Most Memorable Brand Tagline

The news comes just after the international brand debuted a new ad at the Oscars which trailblazes women athletes with a moving narration from Serena Williams. 

The survey, which questioned 1,000 participants between the ages of 18 and 65 on what makes for a winning brand, also found Tesco’s ‘Every Little Helps’ and McDonald's‘I’m Loving It’ were close contenders.

Nearly half [44.65%] of respondents felt these taglines made them feel either happy, inspired or motivated, demonstrating the brands’ capability to engage emotionally with consumers.

Interestingly, when questioned on what initially attracts consumers to a brand, a third of respondents opted for the quality of the associated product or service, closely followed by brand values.

On discussing the research, Gayle Carpenter, Managing Director of Sparkloop, said: “The survey results are extremely interesting and highlight the importance of a holistic approach to creating a brand. So many businesses focus on both the brand name and logo, whilst forgetting about the importance of refining product or service, and how this is promoted or positioned successfully through brand culture, values and their communications.”

Other key take-outs from the survey include:

·      Nearly half [48.9%] of respondents believe that quality product or service offering creates brand loyalty, followed by brand values [21%] and brand culture [17.9%].

·      34% of respondents advised their reason for brand loyalty changes depending on the industry sector.

·      A massive 65% of respondents advised that they either rarely or never engage with brands via social media.

Gayle added: “Successful brands, like Nike, have something very much in common. Although they initially focus on their product or service, they work hard to create a brand movement, attracting a key demographic, who believes in the brand’s values, culture and communications.

“Although the Social Media stat may appear surprising, it’s important to remember that we now live in an extremely tech-focused and digital age, which means brands have a greater opportunity to think about a holistic brand strategy and how best to engage with consumers across many different channels aside from Social Media.”

Founded in 2004, Sparkloop has successfully delivered bespoke design and communication strategies for brands and businesses for 15 years where key clients include Red Bull, The Prince’s Trust and Checkatrade.

Founded by design and branding specialist, Gayle Carpenter, the firm is headquartered in Camden, London with regional offices in Bath.

To find out more visit http://sparkloop.com/.

"Although the Social Media stat may appear surprising, its important to remember that we now live in an extremely tech-focused and digital age"
Gayle Carpenter, Managing Director

DISCLAIMER: The statements, opinions, views and advice expressed in this article are those of the author/organisation and not of ENTIRELY. This article should represent information correct at the time of publication however whilst every care has been taken to present up-to-date and accurate information, we cannot guarantee that inaccuracies will not occur. ENTIRELY will not be held responsible for any claim, loss, damage or inconvenience caused as a result of any information within this article or any information accessed through this site. The content of any organisations websites which you link to from ENTIRELY are entirely out of the control of ENTIRELY, and you proceed at your own risk. These links are provided purely for your convenience and do not imply any endorsement of or association with any products, services, content, information or materials offered by or accessible to you at the organisations site.

Entirely London Jobs

Marketing Executive


Marketing Executive Working within the Marketing Team you will operate across print and digital channels, both nationally and globally, to grow our subscriber base.

Senior Data Scientist

Central London

About The Global Marketing Firm My client handles the marketing function for some of the largest companies in the world.

Digital Marketing Manager


DIGITAL MARKETING MANAGER/GROWTH HACKERLONDON£30,000-40,000 + BENEFITS A great opportunity for someone with a digital marketing background to take a step up into a manager role and take ownership of this area for a digital consultancy and vendor.

Digital Marketing Specialist


Digital Marketing Analyst London £30,000 - £40,000 Join one of the most specialist CRO agencies in London! They are looking for a digital marketing specialist, great chance to work in a team environment from a wide range of backgrounds.

Head of Growth Marketing

Central London

Head of Growth Marketing Head of Growth Marketing / Acquisition Marketing Manager / Product Marketing Manager needed by an ecommerce focused tech start-up company rapidly approaching their next funding round.

Graduate Marketing Assistant


Graduate Marketing & Sales Assistant ~ Marketing and Advertising Graduates Welcome! ~ Immediate Start Available ~ No Marketing or Advertising Qualifications nor Experience Required! ~ Champtronix is a brand new marketing and sales company, who have just expanded into Watford due to high demand for our promotional marketing teams, and we want to grow even more! No mar.

Marketing Data Analyst

City of London

Job Overview RSM’s marketing team is on a digital transformation journey.

Sales & Marketing Manager

Central London

Sales & Marketing ManagerLondon - £35k + Great Bonus - Branded RestaurantAre you an entrepreneurial, forward thinking marketing professional? Do you have experience working in the Hospitality/Leisure industries? Do you want to develop your career and work for an organisation going through a period of growth and transformational change?This role is perfect for.

Sales and Marketing Coordinator

Wooburn Green

UK Parking Control have an exciting opportunity for a Sales and Marketing Coordinator to join their growing team based in Wooburn Green.

Marketing Analyst


Marketing Analyst London £40,000 - £60,000 The Company Join one of the largest unicorn tech start-ups, revolutionising their market and putting you at the heart of the company.

Marketing Automation & Events Assistant

Central London

JR384 - Marketing Automation & Events Associate - Financial Services - London - Initially 3-4-month contract - £140 - £190 per day (LTD) Our client is a large, well know financial services organisation who are looking for a marketing automation and events professional to join a small team.

Marketing Manager

City of London

Marketing Manager, London £40,000 - £45,000 + 10% bonus Henderson Scott are currently working with a well-regarded Telcos provider based in Central London to source a creative B2B Marketing Manager.

Communications Coordinator/ Marketing specialist

City Of London

My Client, a global financial institution are looking for a new member to joint their communication teamRESPONSIBILITIESThe global marketing communications team is in search of a skilled, curious, eager communication coordinator / specialist to support the growth of the communication function, ideally with experience in financial services and/or technology.

Digital Marketing Analyst


Web Analyst London £50,000 - £60,000 One of the largest and well known financial services provider in the world seeks a multiskilled Web Analyst.

Senior Marketing Analytics Manager - Finance


SENIOR MARKETING ANALYTICS MANAGER - FINANCE LONDON £75,000 - £95,000 A leading challenger bank, this business is a leader in the UK credit market with millions of digital customers across the country.

Digital Marketing Manager, International Company, London, £45K


Digital Marketing Manager, International Comapny, London, £45K (1 Year FTC) Key Skills 2+ years Search Engine Marketing and Paid Social experienceExperience within a B2B environmentIntegrated Marketing experience About the role We are looking for a Digital Marketing Manager to join an established Information Management Compan.

Ops & Marketing Internship Tech Start-Up £20K Silicon Roundabout

City of London

The Business We are a young, dynamic, and fast-growing startup, backed by Innovate UK and part of the Techstars London 2019 programme.


Discover the latest Industry News & Opinions on Entirely

We transform your bright ideas into brilliant digital products.