Malvern Group, the travel technology company behind Super Break and Laterooms.com, and leading transport provider, National Express, have today announced a strategic partnership offering UK travellers a new way to book a holiday or short break package.
‘Holidays by National Express’ uses Malvern Group’s innovative new technology platform to build on National Express’ unrivalled network of scheduled coach services with a wide range of hotels and experiences - including attractions, tours and theatre tickets - throughout the UK.
The proprietary platform is unique in enabling the dynamic bundling of multiple products in one basket (at better value to the consumer), an increase in booking value for partners and the improvement overall of customer loyalty and lifetime value.
Providing a fully integrated inspiration, planning and booking trip tool, the platform enables travel companies to expand their product offering and get to market quickly and cost efficiently with a range of additional experiences for their consumers which are fully ABTA bonded and PTR compliant.
Hugo Kimber, Executive Chairman of Malvern Group, said: “We are delighted to be partnering with one of the UK’s most recognised travel brands to launch ‘Holidays by National Express. Through our expertise in travel and technology, we strive to empower our partners to grow their business through a full service, fully integrated technology offering.
“This partnership shows great momentum for Malvern Group as we continue to transform the travel technology sector and deliver exceptional end-user experiences.”
Chris Hardy, Managing Director of National Express UK Coach, said: “We already transport over 20 million people a year around the UK, so it makes sense to offer them a full package of options such as hotels and attractions, to complete their journey.
“By working with Malvern Group, Holidays by National Express is using the latest technology to allow customers to simply and quickly choose from budget to boutique and book a great value travel package.”
"We are delighted to be partnering with one of the UKs most recognised travel brands to launch Holidays by National Express."
Hugo Kimber, Executive Chairman of Malvern Group
DISCLAIMER: The statements, opinions, views and advice expressed in this article are those of the author/organisation and not of ENTIRELY. This article should represent information correct at the time of publication however whilst every care has been taken to present up-to-date and accurate information, we cannot guarantee that inaccuracies will not occur. ENTIRELY will not be held responsible for any claim, loss, damage or inconvenience caused as a result of any information within this article or any information accessed through this site. The content of any organisations websites which you link to from ENTIRELY are entirely out of the control of ENTIRELY, and you proceed at your own risk. These links are provided purely for your convenience and do not imply any endorsement of or association with any products, services, content, information or materials offered by or accessible to you at the organisations site.