Entirely London

CITYOFLONDON FOOD NEWS

Monday February 25 2019


Meal Deals in Tesco Just Got Healthier


Tesco have introduced new Zinda AirWraps into over 70 of their London stores to give the lunchtime shopping market a new healthier option, with no preservatives, no palm oil and no other nasties.



Meal Deals in Tesco Just Got Healthier

Innovative food-to-go manufacturer Zinda Foods, launches its market-breaking and award winning range of ready-to-eat wraps made with the unique and differentiated AirWraps® as a base (instead of the ubiquitous tortilla) offering consumers a lighter, healthier and tastier way to eat away from home. The new brand, created by founder Anishya Kumar, boasts a mouthwatering range of wraps, which include age-old recipes and bold vibrant flavours developed in collaboration with Michelin starred chef, Alfred Prasad.

Zinda's exclusive, first-to-market wrap base, the AirWrap®, is handcrafted with all natural ingredients, no preservatives & no palm oil with a texture thinner, lighter and softer than the traditional wraps found on UK supermarket shelves. It also contains less fat & salt enabling a far more enjoyable and healthier way to eat a wrap. The range launched in Tesco with RRP from £2.98 but as it is part of the Tesco lunchtimemeal deal, for just £3 lunchtime shoppers can enjoy an AirWrap plus a packet of hand-cooked crispe like Tyrrells and an energising smoothie drink such as innocent's.

Anishya Kumar, the inspiration & face behind Zinda Foods says, “We are more than just a logo, our aim was to put a face behind a largely faceless category where products have become bland, boring & functional”.

Zinda was born out of a desire to break the glass ceiling that was set for the food-to-go industry by creating products that were delicious, natural, healthy, filling and most of all affordable!” 

Each Zinda AirWrap® packs a punch, simple yet complex. As each filling comes with a story sharing the inspiration and thought behind it. The age-old recipes have been lovingly adapted and recreated for modern life.  

Alfred Prasad says: “I am so pleased to collaborate with a brand like Zinda, which shares my ideologies of authentic flavours, healthy and responsible cooking.

“The prospect of working with the AirWrap is exciting as the wrap itself is so unique compared to the generic, commercial wrap bases available, which gave me a lot to play around with. You can hardly taste the wrap, so it is really all about the filling and flavours. I have enjoyed re-inventing our Indian classics such as the Makhni and Akuri and presenting them in a healthier, wholesome and delicious way.  

I truly believe the Air Wrap will be a game changer and disrupt the market for all the right reasons"

Zinda's AirWrap® was recognized and awarded a Sammie for Most Innovative Sandwich Product by the British Sandwich Association in 2017, described by the judging panel as a “game changer” and “good alternative to the tortilla”.

 



"We are more than just a logo, our aim was to put a face behind a largely faceless category where products have become bland, boring & functional"
Anisyha Kumar








DISCLAIMER: The statements, opinions, views and advice expressed in this article are those of the author/organisation and not of ENTIRELY. This article should represent information correct at the time of publication however whilst every care has been taken to present up-to-date and accurate information, we cannot guarantee that inaccuracies will not occur. ENTIRELY will not be held responsible for any claim, loss, damage or inconvenience caused as a result of any information within this article or any information accessed through this site. The content of any organisations websites which you link to from ENTIRELY are entirely out of the control of ENTIRELY, and you proceed at your own risk. These links are provided purely for your convenience and do not imply any endorsement of or association with any products, services, content, information or materials offered by or accessible to you at the organisations site.






RECOMMENDED FOR YOU ON ENTIRELY FOOD






























Whatever happened to Real Food?


Currently we seem to be living in a culture ofreplacement or enhancement. So many things are added to natural ingredients in the hope of making them better, we are at risk of forgetting why they were so naturally good in the first place



















Discover our Industry Magazines
















Discover our UK Regional Magazines


North West Business News, Jobs and Events | Entirely North West UK
East of England Business News, Jobs and Events | Entirely East England UK
Ireland Business News, Jobs and Events | Entirely Ireland
London Business News, Jobs and Events | Entirely London UK
Midlands Business News, Jobs and Events | Entirely Midlands UK
North East Business News, Jobs and Events | Entirely North East UK
Scotland Business News, Jobs and Events | Entirely Scotland
South East Business News, Jobs and Events | Entirely South East UK
South West Business News, Jobs and Events | Entirely South West UK
Wales Business News, Jobs and Events | Entirely Wales
Yorkshire Business News, Jobs and Events | Entirely Yorkshire UK